Robert Haylor on Email Marketing


I wanted to give you all a tip this week, something that you can use in your own business, based on my own experience.  This year, I've started using my email marketing application more to reach out to both prospects and also keep in touch with my client base on a regular basis. 

One of the most important and often overlooked tasks within the marketing mix is the constant growing of your email marketing list.  

Growing your email marketing list isn't just something you should do as and when, but something that you make part of your everyday cycle.  So if you've recently been to a meeting with a prospective client, get their email address, if you've signed up a new client, ensure their email address is in your email marketing application or better yet had a phone call from a warm lead, get their email address. 

If you don't have an email address capture form on your website for new enquiries or for people that find your content useful, then ensure you get that added onto your website as a matter or urgency.

Your email marketing list is probably one of the most important assets you will have as a business owner.  

The list gives you the ability to reach out to your audience base as and when you want to, and because there is no algorithm at play, your email lands right in the recipients inbox.

It is far to easy, for all of us today to rely one form of marketing, social media being the main one that I am thinking about right now.  When there are a whole host of other marketing channels you can use including email marketing.  

If you aren't talking to your audience base, I can assure you your competitors will be either via email, social or remarking.  

5 Benefits of email marketing for your website

  1. It's your traffic, you control how many times you send to them and what you send them to. 
  2. Its FREE, in most an email application provider like Transpond will give you a free trial
  3. Warm leads, these are people who are already warmed up to your brand or know of your business
  4. Brand awareness and reminds your customers that you exist on a monthly basis 
  5. Build trust by continuously providing value to your customers. 

Sincerely 


Robert Haylor, MD

Comments

Post a Comment

Popular posts from this blog

Robert Haylor Bio

Robert Haylor has over 14 years of experience in the website design and digital marketing space.  Robert is a seasoned entrepreneur who has a built a thriving digital agency from the ground up.  As the founder of Boost Digital Media he has generated in excess of over £50k in revenue over the past five years.   As the founder of Boost Digital Media, he specialises in helping businesses establish a strong presence by creating high-converting websites and strategic digital marketing.  Beyond the agency, Robert is the driving force behind Boost Media, a growing business news platform that highlights innovation, marketing trends and start-up success stories.  His ability to identify market opportunities, optimise digital marketing strategies and drive measurable growth has positioned him as a trusted marketing professional for companies looking to grow.  Outside of his work life Robert focuses relentlessly on business growth, financial independence and personal ...
Read more

Become a student of life

In 2006 I became a student at the University of Central England in Birmingham, UK.  I studied Computer Science and became a professional in my craft.  However, learning shouldn't just be something we do when we're in an educational setting, in fact I am here to tell you that I've learned more after University than I ever did whilst in education.   The one major takeaway that I'd like to share with you today is to always be a student of life.  Life is a teacher and it can sometimes be one of the most brutal teachers we have.  In 2018, I weighed a colossal 220lbs and growing, I knew I was eating the wrong things and I also knew I wasn't active.   I had basic knowledge of how to get out of it, move more and quit eating like shit.  To get out of any kind of situation whether its business, in your relationship or in life then you're going to need to become a student of that particular subject.  You're going to need to learn about the subject and then a...
Read more